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Essential Haircare | Shampoo

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DEDE Shampoo

Delicate Daily Shampoo

Shampoo characterized by a soft lather, formulated to gently cleanse the hair making it light and shiny. Ideal for medium fine & fine hair for daily use.

  • Light shampoo for gentle cleansing.
  • Hydrated hair, easy to comb and silky.
  • Natural active ingredients.
The red celery extract in DEDE was sourced from the farm of Mr. Doriano Pozzatello in Orbassano, Turin, Italy as a part of Slow Food Presidia. Full of mineral salts and high in water content, red celery is nourishing and cleansing.


NOUNOU Shampoo

Nourishing Shampoo for highly processed or brittle hair

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness.

  • Deep nourishment for treated and very dry hair.
  • Strong shine-giving effect.
  • Gentle cleansing.
  • Soft and silky hair.
  • Natural active ingredients
The Fiaschetto tomato extract in NOUNOU comes from the farm of Mr. Mario di Latte in Serranova, di Carovigno, Brindisi as a part of Slow Food Presidia. Fiaschetto tomatoes are full of antioxidants and Vitamin C, which restore and invigorate hair.


LOVE Smoothing Shampoo

Smoothing Shampoo for Frizzy Hair

Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

  • Gentle cleansing.
  • Smooth, soft and shiny hair.
  • Anti-frizz effect.
  • Natural active ingredients.
The Minuta olive extract in LOVE/smoothing is harvested from the farm of Mr. Carmelo Messina in Ficarra, Messina, Italy as a part of Slow Food Presidium. Minuta olive extract is abundant in fatty acids and Vitamin E, which are extremely nourishing, softening and moisturizing.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

LOVE CURL Shampoo

Curl enhancing shampoo for curly or wavy hair

Creamy shampoo to give elasticity to curly & wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume and shine.

  • Moisturizing shampoo for wavy or curly hair.
  • Elastic and soft curls.
  • It enhances the volume and texture of curls or wavy hair.
  • Light and shiny hair.
  • Natural active ingredients.  
The ideal shampoo for curly hair, our LOVE CURL Shampoo moisturizes hair and boosts elasticity, while cleansing the hair with a gentle yet effective formula. This curl enhancing shampoo leaves hair softer and lighter with enhanced volume - but it won't compromise texture. This shampoo is especially effective when followed by our LOVE CURL Conditioner.

The Noto almond extract in LOVE/curl is sourced from the farm of Mr. Assenza in Noto, Siracusa, Italy, as a part of Slow Food Presidia. These almonds are rich in proteins and vitamins, helping to elasticize and add volume to curly hair.


VOLU Shampoo

Volumizing Shampoo for Fine Hair

Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume.

  • It gives immediate body and volume.
  • Light and foamy formula.
  • Soft and shiny hair.
  • Natural active ingredients.

The Caprauna turnip extract in VOLU was harvested from the farm of Mrs. Donatella Ferrais in Caprauna, Cuneo, Italy as part of Slow Food Presidia. Turnips are great sources of phosphorus, iron, calcium and vitamins A, B and C.


SOLU Shampoo

Cleansing shampoo to rid of build up

Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.

  • Deep cleansing from accumulation or residues of styling products.
  • Refreshed scalp and hair.
  • Soft and shiny hair.
  • Natural active ingredients.
The Valtellina buckwheat extract in SOLU/shampoo was grown on the farm of Mr. Patrizio Mazzuchelli in Teglio, Sondrio, Italy as a part of Slow Food Presidia. This buckwheat is rich in proteins, antioxidants, amino acids and mineral salts, especially iron, zinc and selenium.

MOMO Shampoo

Hydrating Shampoo for dry and dehydrated hair

Designed to gently cleanse dry or dehydrated hair, giving it a strong boost of hydration. Light shampoo with gel texture, characterised by a creamy foam.

  • Hydrated, soft, shiny and renewed hair.
  • Natural active ingredients.
The Cartucciaru melon extract in MOMO was grown on the farm of Mrs. Francesca Simonte from Dattilo, Trapani, Italy, as a part of Slow Food Presidia. Cartucciaru melon is extremely hydrating, and contains Vitamins A and C, potassium, phosphorus and zinc.

MELU Shampoo

Anti-breakage Shampoo

Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

  • Anti-breakage, elasticizing action.
  • Reinforced, shiny and soft hair.
  • Natural active ingredients.

The lentil seed extract in MELU is sourced from the farm of Mr. Francesco Di Gesu in Villalba, Caltanissetta, Italy as a part of Slow Food Presidia. Lentils are rich in serine and glutamic acid, two strongly reparative and nourishing amino acids which protect and rebuild fragile hair.


MINU Shampoo

Protective Shampoo for Colored Hair

Shampoo specifically formulated for colored hair. The rich foam gently cleanses the hair, protecting the color and keeping it shiny for longer.

  • Protection of cosmetic colour.
  • Brighter colour for longer.
  • Hydrated, soft and silky hair.
  • Natural active ingredients.

The Salina caper blossom extract in MINU comes from the farm of Mr. Salvatore D’Amico on Salina Island, Messina, Italy as a part of Slow Food Presidia. Salina capers are a good source of quercetin (a protective amino acid), as well as color-protecting polyphenols.


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