Essential Haircare | Hair Mask

NOUNOU Hair Mask

Hair mask to repair treated hair

Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth.
Treated hair is silky, not weighed down.

  • Deep nourishment for treated and very dry hair.
  • Untangling action. 
  • Enriched with Vitamin E with an anti-oxidant action. 
  • Full-bodied, hydrated and soft hair. 
  • Natural active ingredients.
The Fiaschetto tomato extract in NOUNOU comes from the farm of Mr. Mario di Latte in Serranova, di Carovigno, Brindisi as a part of Slow Food Presidia. Fiaschetto tomatoes are full of antioxidants and Vitamin C, which restore and invigorate hair.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

LOVE Smoothing Instant Mask

Smoothing Mask for Frizzy Hair

Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time.

Winner: 2022 VOGUE International Beauty Awards, 2023 NewBeauty Reader's Choice Awards

  • Fast taming and anti-frizz action;
  • Unwanted volume reduction;
  • Facilitates straightening;
  • 30 seconds processing time.


Hydrating Hair Mask for Curly Hair

Curl mask with extra conditioning power for wavy or curly hair. It gives remarkable softness and hydration leaving you with nourished and workable curls.

  • Extra nourishing and conditioning power. 
  • Untangling action. 
  • Controlled, soft and workable curls. 
  • Rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus, it is elasticizing and volumizing 

The Noto almond extract in LOVE/curl is sourced from the farm of Mr. Assenza in Noto, Siracusa, Italy, as a part of Slow Food Presidia. These almonds are rich in proteins and vitamins, helping to elasticize and add volume to curly hair.

MINU Hair Mask

Illuminating Mask for Color Treated Hair

Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down.

  • Protection of cosmetic colour.
  • Bright colour for longer.
  • Extra hydration and nourishment.
  • Soft and bright hair, not weighed down. 
  • Natural active ingredients.
The Salina caper blossom extract in MINU comes from the farm of Mr. Salvatore D’Amico on Salina Island, Messina, Italy as a part of Slow Food Presidia. Salina capers are a good source of quercetin (a protective amino acid), as well as color-protecting polyphenols.