Behind the Brand
THE RITUAL
July 01, 2026
Not really an anniversary. A relationship.
Summer in Palm Springs asks something different of the body.
The heat lingers. The pace slows. Skin changes. Schedules shift. Visitors arrive. Locals disappear for a while, then return.
For thirteen summers, we've had the privilege of caring for people through all of it.
Thousands of guests.
Countless deep breaths.
Recovery after long flights.
Quiet mornings before weddings.
Vacation rituals.
First massages.
Last-minute facials.
Growing families.
Chronic pain.
Burnout.
Celebrations.
Ordinary Tuesdays.
We've never tried to be the biggest spa in town.
We've always wanted to be the one people return to.
Grounded was built on the belief that wellness shouldn't feel intimidating. It should feel familiar.
A place where your massage therapist remembers your shoulder.
Where your esthetician adjusts treatment because your skin feels different today.
Where your nail appointment becomes an hour to finally exhale.
Where locals and visitors share the same waiting room and somehow leave feeling a little more connected than when they arrived.
We've grown over these thirteen summers.
New practitioners.
New services.
New locations.
New hotel partners.
New rituals.
But our purpose hasn't changed.
Create thoughtful care.
Support our community.
Leave people feeling better than when they walked in.
Every decision we've made has been rooted in something simple:
Care for people first.
The rest follows.
This summer we're continuing that tradition.
You'll see new seasonal skincare, advanced peel rituals designed for desert skin, community gatherings with local makers, new partnerships, and a few surprises we're not quite ready to share.
Because Grounded has never been just appointments on a calendar.
It's relationships built over time.
Thank you for being part of thirteen summers.
We're looking forward to the next one.
—
Jenn Gold
Founder, Grounded Bodyworks